Mike Heist has been working in the neon industry in Portland, Oregon for 30 years. He is a master in his craft, and is responsible for the bending of some of the city’s most iconic signage. “10 SECONDS” is a short film about work and happiness, and shares a bit of Mike’s thoughts and insight into the amazing process of hand-made neon signage.
The Pressure designed the sign as a component of event branding for the AIGA Portland event “Design and Happiness,” a lecture by Stefan Sagmeister during Design Week Portland. We thought that this video would add some depth to the concept, and we hope you enjoy it.